1. Advertising DM single card 2, attracting young customers must have free WiFi 3, a WeChat public account must be established, and after sweeping it It is a good sign at the door of the store
The nail shop Tuke can be used as a cloud through experiential marketing. Buy first and then buy it. You have to let the customer have a experience, but this experience can be one finger or two fingers. When the customer sees the effect made by seeing the effect made When it is not bad, he can buy it safely. Of course, he can also attract guests through guests with guests or gifts. In the end, it is fundamental to retain guests.
n00:00 / 00: 4270% shortcut keys to describe space: Play / suspend ESC: exit full screen ↑: increase volume 10% ↓: reduced volume decrease by 10% →: single fast forward 5 seconds studio Here you can drag no longer appear in the player settings to reopen the small window shortcut key description
No matter which industry, most people's technology is at a medium level, just like the skills of the manicurist, since everyone's technology is almost the same, what you want to fight is your business ability. The positioning of shops, selling points, promotional marketing skills, service solutions, etc. are all reflection of your business differentiation. Raising a chestnut: In the nail studio in the community, your location determines your consumer group, so you can't say that you go to the space of the store to fight the size of the space. The advantages of zooming in and using the privacy and comfort of community stores, stabilize residents users within 1 kilometer of residents and expand online customers to launch a personalized service package for appointment.
is also a nail studio. You can build a studio that combines nails and other businesses for the segment. Nail stores that are one of leisure and entertainment, cooperate with the computer to access the Internet, drink it; The nail shops do not plan the style, nor do they have the consciousness of the main model. In fact, creating the main push and explosive models can often throw your competitors off a few streets. It is like the 28th principle of Taobao stores. Many of the 80%of the sales of Taobao stores that have created explosive models are generated from 20%of the treasures in the store. Take the second chestnut: If you mainly push the style of painting flowers, on the one hand, your customer single price is high, and on the other hand, because of the main characteristics, you also have gimmicks and points that others can remember. If more focuses on the main attack skills, and regularly develop and update styles. In terms of style, your store has a big difference with other nail shops. but remember that nails are for customers. If customers like it, you try to do it. I think it is good, but customers don't like it, don't put it first. The best to satisfy the customer's favorite.
Professional differentiation Culed the main push style is also improving its own professional technology, and other knowledge about nails cannot be dropped. Is when serving guests, appropriately displaying your professional knowledge can increase the trust of guests. For example, in the face of the soft nails, you professional explain the reason and teach her the correct maintenance knowledge than chatting with guests to talk about life, and can show your professional n pure chat, basically all nail art The teacher can do it. If your shop does not have professional knowledge and ability, then it is difficult for you to gain the trust of guests, let alone the repurchase rate. If you don't improve and enrich your shop, you will always be eliminated.
The shop differentiation Is when you have the above three differentiated advantages, but the store's turnover has not improved, then you need to find problems from the surface. The nail shop that blooms throughout the place, if your shop is bland, what is the difference from the surrounding nail shops? Today's nail shops must not only fight technology, service, but also the environment. This trend tendency, the "coat" life of nail shops is 2.5 years. When your shop has not changed the decoration for 2.5 years or more, you should consider upgrading to your store. The shop design not only requires its own style and characteristics, but also the store design must be warm, comfortable and not avant -garde. Such a shop is likely to be eye -catching.
What are this all? . My friend used the "Tuanhua" method to build 3 WeChat groups in 3 days. Do you think? How many passenger flows can be brought Zhenhua class
1. Advertising DM single card
2, attracting young customers must have free WiFi
3, a WeChat public account must be established, and after sweeping it It is a good sign at the door of the store
The nail shop Tuke can be used as a cloud through experiential marketing. Buy first and then buy it. You have to let the customer have a experience, but this experience can be one finger or two fingers. When the customer sees the effect made by seeing the effect made When it is not bad, he can buy it safely. Of course, he can also attract guests through guests with guests or gifts. In the end, it is fundamental to retain guests.
n00:00 / 00: 4270% shortcut keys to describe space: Play / suspend ESC: exit full screen ↑: increase volume 10% ↓: reduced volume decrease by 10% →: single fast forward 5 seconds studio Here you can drag no longer appear in the player settings to reopen the small window shortcut key description
Three gifts
Differential operations
No matter which industry, most people's technology is at a medium level, just like the skills of the manicurist, since everyone's technology is almost the same, what you want to fight is your business ability.
The positioning of shops, selling points, promotional marketing skills, service solutions, etc. are all reflection of your business differentiation. Raising a chestnut: In the nail studio in the community, your location determines your consumer group, so you can't say that you go to the space of the store to fight the size of the space.
The advantages of zooming in and using the privacy and comfort of community stores, stabilize residents users within 1 kilometer of residents and expand online customers to launch a personalized service package for appointment.
is also a nail studio. You can build a studio that combines nails and other businesses for the segment.
Nail stores that are one of leisure and entertainment, cooperate with the computer to access the Internet, drink it;
The nail shops do not plan the style, nor do they have the consciousness of the main model. In fact, creating the main push and explosive models can often throw your competitors off a few streets.
It is like the 28th principle of Taobao stores. Many of the 80%of the sales of Taobao stores that have created explosive models are generated from 20%of the treasures in the store. Take the second chestnut: If you mainly push the style of painting flowers, on the one hand, your customer single price is high, and on the other hand, because of the main characteristics, you also have gimmicks and points that others can remember.
If more focuses on the main attack skills, and regularly develop and update styles. In terms of style, your store has a big difference with other nail shops.
but remember that nails are for customers. If customers like it, you try to do it. I think it is good, but customers don't like it, don't put it first.
The best to satisfy the customer's favorite.
Professional differentiation
Culed the main push style is also improving its own professional technology, and other knowledge about nails cannot be dropped.
Is when serving guests, appropriately displaying your professional knowledge can increase the trust of guests.
For example, in the face of the soft nails, you professional explain the reason and teach her the correct maintenance knowledge than chatting with guests to talk about life, and can show your professional n pure chat, basically all nail art The teacher can do it. If your shop does not have professional knowledge and ability, then it is difficult for you to gain the trust of guests, let alone the repurchase rate. If you don't improve and enrich your shop, you will always be eliminated.
The shop differentiation
Is when you have the above three differentiated advantages, but the store's turnover has not improved, then you need to find problems from the surface.
The nail shop that blooms throughout the place, if your shop is bland, what is the difference from the surrounding nail shops? Today's nail shops must not only fight technology, service, but also the environment.
This trend tendency, the "coat" life of nail shops is 2.5 years. When your shop has not changed the decoration for 2.5 years or more, you should consider upgrading to your store.
The shop design not only requires its own style and characteristics, but also the store design must be warm, comfortable and not avant -garde. Such a shop is likely to be eye -catching.
What are this all?
. My friend used the "Tuanhua" method to build 3 WeChat groups in 3 days. Do you think? How many passenger flows can be brought
Zhenhua class