For start -up companies, if you want to concentrate on the promotion of the product online, what's a good way to recommend it?
For start -up companies, if you want to concentrate on the promotion of the product online, what's a good way to recommend it?
Early online promotion methods are online promotion methods such as EDM email group sending, IM promotion or SMS SMS groups to customers. In the early years, these traditional promotion methods were still very good.
But more and more people are currently using online promotion methods to optimize the search engine to achieve the purpose of promoting products. Because more and more spam information on the Internet is now full of Internet, so that consumers are distressed and cannot find the key information they need.
If the company can pay attention to the optimization of search engines, it can greatly increase the exposure of the product, and it will also help the reputation of the product. The survey shows that about 10%-30%of the current traffic is achieved through search engines. Because the direction is relatively accurate, the conversion rate will become higher. The current search engine marketing is divided into two types: SEM and SEO.
SEM is used in the early stage of the establishment of the website. When the keyword ranking is not required, SEM can achieve the effect of rapidly rising in a short time. At the same time, his price is relatively high.
The SEO is relatively promoting a promotion model of "long water flow". The effect is relatively stable and true and reliable, and it is more convincing for consumers. When cooperating with new products last year, Guangchen was responsible for helping to make SEO, which was more experienced online. After a period of time, the traffic of the official website has increased significantly, and the exposure of the product has also increased a lot, but it is not effective in the early stage. So when we use a search engine to optimize this model, don't be anxious!
At present, in the field of marketing, there are many ways to promote online promotion and diversified methods. However, in the promotion, we must find channels suitable for our products to connect the products with the target group.
In said that our company's online promotion is to find a professional team Guangchen, because the company does not have a professional team to do it, and there is insufficient experience. Usually we chat with Guang Chen's colleagues, and also learn some of their professional knowledge. From this I also learned that the current way of promoting online promotion is optimized through Baidu and 360 search; through various chat software QQ, WeChat and Mo Mo Mo, Mo Mo, Mo Mo Mo and other product promotion; or to promote our products through video software, such as beautiful shots, fast hands, etc. to achieve online promotion methods. In addition, there is a reasonable use of major platforms, such as Baidu knowing, Zhihu and other promotion products. However, when doing online promotion, we must write product copywriting from different perspectives according to the characteristics of each platform.
, no matter what kind of promotion method, you need to invest more costs. This is necessary for promotion, so when considering the promotion plan, you must be careful and careful.
Because the selection of online promotion methods depends on the different attributes, contents and audiences of the product, it will determine which method is more effective.
The usual commonly used methods, including
1.seo;
2. Forum and community marketing (including but not limited to Douban, SNS, Weibo, etc. Wait)
3.edm;
4. Event marketing or virus marketing (virus marketing needs content support);
5. Theme activity;
6. Advertising and so on
I have done a lot of online promotion, all of which have been done for a long time. After all, everyone is used to the Internet now, and promotion is faster and more convenient than offline. Take the Baidu homepage, the traffic after the homepage is not very different. There are two ways on the homepage. One is the bidding ranking. For one -time expenses, casually, the location is below the bidding ranking. This is to write questions and answers, and soft text based on user habits and product characteristics, implant promotion information, and optimize to the homepage. Now I have done this promotion for a long time. The effect is very effective. The effect is very effective. It is satisfactory to cooperate with the first -hand company. They are very professional in this regard.