5 thoughts on “Why do I have to do social operations? How to do a good job of community operations?”
Sheryl
The community is a social group based on the same hobbies or the same value needs. The community has always existed. The clubs, interest groups, and communities have the shadow of the community. The community is a collection of connections between people, the connection between resources and resources, and the connection between information and information. How can we do a good job of community operations? . The positioning of the community Whether it is community operation or other products, the first step is often the positioning. So what is the community positioning? The most important thing for the positioning of the community is products and users. If you want to understand the community, you must start with these two aspects. First of all, what types of people are these users? For example: you are doing beauty products. Well, your user group is a female in the workplace, female college students, etc. The age is about 20 to 50 years old. Second, accurately and positioning these people. . Users 'needs Caris operations also need to find users' needs, find long -term goals that resonate, find common recognition, and higher levels of spiritual needs. Only at the same time meet the needs of operators and users, coupled with the guidance of the topics in the group, and continuous high -frequency output value can the community go longer. . The community is active For a community, it is not simply pulling dozens of people to throw them directly in the group. advertise. If you want to truly operate a community, it is naturally inseparable from good content output. If you want the active of the community, you must have the following points: 1) Take the leading role The role of the leader, for example: the community is a newcomer. As an operator, the first to welcome new members can let new members introduce themselves. Over time, everyone forms a habit that will become routine, and the community will gradually become active. 2) Stable output valuable content A mature community, high -quality content output is indispensable. First of all, you can find valuable information or topics to discuss with you. After the number of people reaches a certain number, you can invite well -known bloggers to share it for everyone. This will be much simpler to operate. It is dry goods. The purpose of many people to add groups is to learn. Dry goods can be shared from the experience of group members, or some experience on the road of success. You can also find big coffees in the industry to share it. It is best to have a fixed time period for dry goods. For example: shared in the group at 8 o'clock on Friday night. Therefore, the continuous and stable output is valuable content, which is also a factor for long -term active community. 3) Refined operation and management operation management is also an important part. For example, some knowledge payment groups usually have class committees to urge punch in to learn. Even a free community can formulate rules and have a common goal. All in all, community operations are not able to do it overnight. To do a good job of community operations, it is naturally inseparable from time and accumulation of experience.
Community operation is to operate an individual to operate a community. The same working hours serve all users in the community. First of all, you will not lose from time to time, and you will gather users in the community, which is more convenient. Uniform management does not need to notify each user one by one. Is how to do a good job of community operations, the difficulty of community operations is mainly in four aspects, which are new, reserved, promoted, and transformed. In new pull, there is no doubt that everyone should have felt such a feeling. I worked hard to make a poster, organized an event, and prepared for the new expansion. Manually pull people into the group, and there is no place to cry. Otherwise, it is the manual pull group to add the personal number, then you basically say goodbye to your rest time. You cannot judge when someone will add you. What is your purpose? Tired. Stores, EMMM, how do you say, others must have a certain purpose. It is impossible to scan the code into the group for no reason. Wait, we must continuously provide to ensure that users do not retreat. This promotion is also very important. After all, if only administrators have been producing in a community, the value of this community is not fully reflected. Event and other methods to allow users to produce their own value. of course, the transformation is the most important. Without the transformation of the final value, there is no long -term sustainable development of the community.
Why do I have to do social operations? We can know the value of doing the WeChat community through data. According to the social exchange platform of Aurora Big Data TOP50, WeChat occupies the most traffic value, followed by QQ, Baidu and other platforms.
Since there are so many traffic in WeChat, these traffic is actually our potential customers. Instead of pulling customers on the road, it is better to get customers through the community, and The cost is lower. Oit how to do well in community operations? Community operations are different from land push. Although they can get customers, the key to community operations is to maintain user relations, not simple trading transactions. In community operations, we can use the chat dog community management tools to improve community activity. Through the welcome, keywords, keywords entering the group, timing group issuance, etc. , Extend the life cycle of community operations and increase user conversion rates.
Analyze the needs, position the group; increase the exposure before the stage; organize activities to ensure creativity; exchange guidance, strengthen interaction; collect evaluation, improve products; learn to share, effective communication; differentiation of communities, establish circles; appropriate rewards to stimulate enthusiasm.
Social operations, there is an advantage that there is no other way. Community operations are also equivalent to helping sales tools. It how to do community operations well. I did it in a certain direction, I have used a tool community duck. I was operating a good web link
The community is a social group based on the same hobbies or the same value needs. The community has always existed. The clubs, interest groups, and communities have the shadow of the community. The community is a collection of connections between people, the connection between resources and resources, and the connection between information and information. How can we do a good job of community operations?
. The positioning of the community
Whether it is community operation or other products, the first step is often the positioning. So what is the community positioning? The most important thing for the positioning of the community is products and users. If you want to understand the community, you must start with these two aspects. First of all, what types of people are these users? For example: you are doing beauty products. Well, your user group is a female in the workplace, female college students, etc. The age is about 20 to 50 years old. Second, accurately and positioning these people.
. Users 'needs
Caris operations also need to find users' needs, find long -term goals that resonate, find common recognition, and higher levels of spiritual needs. Only at the same time meet the needs of operators and users, coupled with the guidance of the topics in the group, and continuous high -frequency output value can the community go longer.
. The community is active
For a community, it is not simply pulling dozens of people to throw them directly in the group. advertise. If you want to truly operate a community, it is naturally inseparable from good content output. If you want the active of the community, you must have the following points:
1) Take the leading role
The role of the leader, for example: the community is a newcomer. As an operator, the first to welcome new members can let new members introduce themselves. Over time, everyone forms a habit that will become routine, and the community will gradually become active.
2) Stable output valuable content
A mature community, high -quality content output is indispensable. First of all, you can find valuable information or topics to discuss with you. After the number of people reaches a certain number, you can invite well -known bloggers to share it for everyone. This will be much simpler to operate.
It is dry goods. The purpose of many people to add groups is to learn. Dry goods can be shared from the experience of group members, or some experience on the road of success. You can also find big coffees in the industry to share it. It is best to have a fixed time period for dry goods. For example: shared in the group at 8 o'clock on Friday night.
Therefore, the continuous and stable output is valuable content, which is also a factor for long -term active community.
3) Refined operation and management
operation management is also an important part. For example, some knowledge payment groups usually have class committees to urge punch in to learn. Even a free community can formulate rules and have a common goal.
All in all, community operations are not able to do it overnight. To do a good job of community operations, it is naturally inseparable from time and accumulation of experience.
Community operation is to operate an individual to operate a community. The same working hours serve all users in the community. First of all, you will not lose from time to time, and you will gather users in the community, which is more convenient. Uniform management does not need to notify each user one by one.
Is how to do a good job of community operations, the difficulty of community operations is mainly in four aspects, which are new, reserved, promoted, and transformed.
In new pull, there is no doubt that everyone should have felt such a feeling. I worked hard to make a poster, organized an event, and prepared for the new expansion. Manually pull people into the group, and there is no place to cry. Otherwise, it is the manual pull group to add the personal number, then you basically say goodbye to your rest time. You cannot judge when someone will add you. What is your purpose? Tired.
Stores, EMMM, how do you say, others must have a certain purpose. It is impossible to scan the code into the group for no reason. Wait, we must continuously provide to ensure that users do not retreat.
This promotion is also very important. After all, if only administrators have been producing in a community, the value of this community is not fully reflected. Event and other methods to allow users to produce their own value.
of course, the transformation is the most important. Without the transformation of the final value, there is no long -term sustainable development of the community.
Why do I have to do social operations? We can know the value of doing the WeChat community through data. According to the social exchange platform of Aurora Big Data TOP50, WeChat occupies the most traffic value, followed by QQ, Baidu and other platforms.
Since there are so many traffic in WeChat, these traffic is actually our potential customers. Instead of pulling customers on the road, it is better to get customers through the community, and The cost is lower.
Oit how to do well in community operations? Community operations are different from land push. Although they can get customers, the key to community operations is to maintain user relations, not simple trading transactions. In community operations, we can use the chat dog community management tools to improve community activity. Through the welcome, keywords, keywords entering the group, timing group issuance, etc. , Extend the life cycle of community operations and increase user conversion rates.
Analyze the needs, position the group; increase the exposure before the stage; organize activities to ensure creativity; exchange guidance, strengthen interaction; collect evaluation, improve products; learn to share, effective communication; differentiation of communities, establish circles; appropriate rewards to stimulate enthusiasm.
Social operations, there is an advantage that there is no other way. Community operations are also equivalent to helping sales tools.
It how to do community operations well. I did it in a certain direction,
I have used a tool community duck. I was operating a good web link