3 thoughts on “How to analyze the catering industry market?”
Garry
Among the catering consumers, the younger generation has become the new main consumer group. Among them, after 90-00, compared with the older generation of love to cook at home, the new youth loves and convenient takeaway and food culture, especially of which The post -95s are the most prominent, and this group contributed about 45%of the total consumption of about 45%of the total consumption in the catering consumption industry in 2021. 90 Consumers' preference for Chinese food compared to the post -80s and 70s, and will choose different types of Chinese food according to the occasion, the purpose, the crowd, etc., and the traditional catering consumers in the past are obviously different. 90 generation is a generation who grew up with the Internet of China. It is easier to accept a new way of digital consumption. It is not limited to offline -store consumption and diversified dining models. Essence Stinning industry is weighted at the supply side of the takeaway platform. The influence of an unexpected epidemic has exacerbated the dining habit of calling for takeaway for consumers. It does not need to go out to eat in the house to avoid contact with many people. In the rapid development of takeaway channels. After the epidemic, more than 60%of the catering merchants believe that online and offline multi -track tracks are beneficial to operate for a long time. More than 55%of businesses have opened the business policy and implementation of this model , Increase the overall profit level. This in the catering industry is low, and the development prospects are high: China is vast, the variety of dishes is regional, and the formats are rich, which leads to the proportion of Chinese catering chain far lower than other countries in Europe and the United States. In the following, it is difficult to form standardized, large -scale catering management, which has potential problems in food safety and consumer experience, and also increases the cost of catering raw materials.
The catering industry market can be analyzed like this: The current my country's catering industry has entered a mature stage, the growth momentum has not diminished, and the overall level has increased year by year. The comprehensive level and the quality of development have continued to improve, and the pace of development has accelerated. The massized catering has the characteristics of its business outlets, wide service scope, convenient consumption, fast, economic affordability, etc., which fully adapts to the needs of accelerated pace of life and increased social and economic exchanges. It has become the mainstream of the Chinese catering market. Catering marketing means: 1, advertising It, it is the largest for making advertising for your own restaurant, because whether you make advertisements on TV or newspapers or some self -self The cost of advertising in the media is very high, but Xiaobian thinks that this is also the most effective, because only your restaurant is well -known. 2, irregular activity I believe that if you pay attention to the public account of some well -known chain brands, you will find that some tweets will often release some of the recent activities in the store on the WeChat public account. And often these activities are very attractive, such as discount full reduction or how much consumption is delivered. This promotional methods are very able to attract consumers, so when you run such a catering industry, you must consider how to formulate a promotional method to attract more consumers, and this can be said to be said to be A learning, everyone must pay special attention to this problem when running a restaurant.
The total scale has risen rapidly in recent years, the overall scale of my country's catering industry has shown a growth trend. According to data from the National Bureau of Statistics, from 2011 to 2019, the year -on -year growth rate of catering revenue in my country has been higher than the year -on -year growth rate of the total retail sales of consumer goods. In 2019, my country's catering industry revenue reached 467.2070 billion yuan, an increase of 9.38%year -on -year, accounting for 11.35%of the total retail sales of consumer goods. In 2020, with the outbreak of the new crown epidemic, the daily operation of the catering industry was restricted, and the annual catering income decreased by about 15%compared to 2019. In 2021, with the gradual control of the new crown epidemic, my country's catering industry has returned to the level before the epidemic. The increase in industry revenue has once again led the total retail sales of consumer goods to 6.1 percentage points, and the total revenue scale has risen to 4689.5 billion yuan. The dinner accounting for more than half
At present, my country's catering industry is distinguished according to the catering industry, which can be divided into four categories: dining, fast food, leisure catering and other categories. The replenishment of the dining market in the catering industry has developed rapidly in recent years and has gradually diversified forms. The specific composition of the catering industry, according to the statistics of Ferris Sandri, the current catering industry in my country is still dominated by dining. Since 2016, the scale of the dining market has maintained a level of more than 50%; fast food; fast food; The proportion of casual catering is around 20%and 10%, respectively. By 2021, the national dining market share will be 57.25%, ranking first; the market share of fast food and leisure catering will be 23.39%and 12.53%, respectively. The fast food market size breaks one trillion Specifically, dinner is a full service catering format with a long service and long consumption time. Generally, it is only available in fixed lunch and dinner rather than full -day supply. Essence From the perspective of my country's dietary habits and consumption needs, the leading position of dining in my country's catering industry is difficult to shake. Since the year of 2016, the scale of my country's dining market has maintained a steady growth momentum, from 2.08 trillion yuan in 2016 to 2.69 trillion yuan in 2019. In 2020, affected by the epidemic, the development of the national meal market was blocked. By 2021, with the gradual control of the domestic epidemic, the scale of the national dining market has rebounded, and it has once again exceeded 2.6 trillion yuan, an increase of 2684.8 billion yuan, an increase of 19.50%year -on -year. Fast food is a limited service catering format with a shorter service and short consumption time. It provides fast and consistent foods and services. Usually there are customization for fast and efficient ordering, cooking and meals. platform. Since the year of 2016, my country's fast food market has maintained a steady growth momentum. In 2019, the market size exceeded 1.1 trillion. In 2020, affected by the new crown pneumonia's epidemic, the size of the fast food market fell. By 2021, with the gradual control of the domestic epidemic, the scale of the national fast food market has rebounded, and it has once again exceeded 1.1 trillion yuan, an increase of 1097.1 billion yuan, an increase of 17.54% year -on -year increased by 17.54%. Essence -For more industry research and analysis, please refer to the "China Catering Industry Development Prospects and Investment Forecast Analysis Report"
Among the catering consumers, the younger generation has become the new main consumer group. Among them, after 90-00, compared with the older generation of love to cook at home, the new youth loves and convenient takeaway and food culture, especially of which The post -95s are the most prominent, and this group contributed about 45%of the total consumption of about 45%of the total consumption in the catering consumption industry in 2021.
90 Consumers' preference for Chinese food compared to the post -80s and 70s, and will choose different types of Chinese food according to the occasion, the purpose, the crowd, etc., and the traditional catering consumers in the past are obviously different.
90 generation is a generation who grew up with the Internet of China. It is easier to accept a new way of digital consumption. It is not limited to offline -store consumption and diversified dining models. Essence
Stinning industry is weighted at the supply side of the takeaway platform. The influence of an unexpected epidemic has exacerbated the dining habit of calling for takeaway for consumers. It does not need to go out to eat in the house to avoid contact with many people.
In the rapid development of takeaway channels. After the epidemic, more than 60%of the catering merchants believe that online and offline multi -track tracks are beneficial to operate for a long time. More than 55%of businesses have opened the business policy and implementation of this model , Increase the overall profit level.
This in the catering industry is low, and the development prospects are high: China is vast, the variety of dishes is regional, and the formats are rich, which leads to the proportion of Chinese catering chain far lower than other countries in Europe and the United States. In the following, it is difficult to form standardized, large -scale catering management, which has potential problems in food safety and consumer experience, and also increases the cost of catering raw materials.
The catering industry market can be analyzed like this:
The current my country's catering industry has entered a mature stage, the growth momentum has not diminished, and the overall level has increased year by year. The comprehensive level and the quality of development have continued to improve, and the pace of development has accelerated.
The massized catering has the characteristics of its business outlets, wide service scope, convenient consumption, fast, economic affordability, etc., which fully adapts to the needs of accelerated pace of life and increased social and economic exchanges. It has become the mainstream of the Chinese catering market.
Catering marketing means:
1, advertising
It, it is the largest for making advertising for your own restaurant, because whether you make advertisements on TV or newspapers or some self -self The cost of advertising in the media is very high, but Xiaobian thinks that this is also the most effective, because only your restaurant is well -known.
2, irregular activity
I believe that if you pay attention to the public account of some well -known chain brands, you will find that some tweets will often release some of the recent activities in the store on the WeChat public account. And often these activities are very attractive, such as discount full reduction or how much consumption is delivered.
This promotional methods are very able to attract consumers, so when you run such a catering industry, you must consider how to formulate a promotional method to attract more consumers, and this can be said to be said to be A learning, everyone must pay special attention to this problem when running a restaurant.
The total scale has risen rapidly
in recent years, the overall scale of my country's catering industry has shown a growth trend. According to data from the National Bureau of Statistics, from 2011 to 2019, the year -on -year growth rate of catering revenue in my country has been higher than the year -on -year growth rate of the total retail sales of consumer goods. In 2019, my country's catering industry revenue reached 467.2070 billion yuan, an increase of 9.38%year -on -year, accounting for 11.35%of the total retail sales of consumer goods. In 2020, with the outbreak of the new crown epidemic, the daily operation of the catering industry was restricted, and the annual catering income decreased by about 15%compared to 2019.
In 2021, with the gradual control of the new crown epidemic, my country's catering industry has returned to the level before the epidemic. The increase in industry revenue has once again led the total retail sales of consumer goods to 6.1 percentage points, and the total revenue scale has risen to 4689.5 billion yuan.
The dinner accounting for more than half
At present, my country's catering industry is distinguished according to the catering industry, which can be divided into four categories: dining, fast food, leisure catering and other categories. The replenishment of the dining market in the catering industry has developed rapidly in recent years and has gradually diversified forms.
The specific composition of the catering industry, according to the statistics of Ferris Sandri, the current catering industry in my country is still dominated by dining. Since 2016, the scale of the dining market has maintained a level of more than 50%; fast food; fast food; The proportion of casual catering is around 20%and 10%, respectively. By 2021, the national dining market share will be 57.25%, ranking first; the market share of fast food and leisure catering will be 23.39%and 12.53%, respectively.
The fast food market size breaks one trillion
Specifically, dinner is a full service catering format with a long service and long consumption time. Generally, it is only available in fixed lunch and dinner rather than full -day supply. Essence From the perspective of my country's dietary habits and consumption needs, the leading position of dining in my country's catering industry is difficult to shake.
Since the year of 2016, the scale of my country's dining market has maintained a steady growth momentum, from 2.08 trillion yuan in 2016 to 2.69 trillion yuan in 2019. In 2020, affected by the epidemic, the development of the national meal market was blocked. By 2021, with the gradual control of the domestic epidemic, the scale of the national dining market has rebounded, and it has once again exceeded 2.6 trillion yuan, an increase of 2684.8 billion yuan, an increase of 19.50%year -on -year.
Fast food is a limited service catering format with a shorter service and short consumption time. It provides fast and consistent foods and services. Usually there are customization for fast and efficient ordering, cooking and meals. platform.
Since the year of 2016, my country's fast food market has maintained a steady growth momentum. In 2019, the market size exceeded 1.1 trillion. In 2020, affected by the new crown pneumonia's epidemic, the size of the fast food market fell. By 2021, with the gradual control of the domestic epidemic, the scale of the national fast food market has rebounded, and it has once again exceeded 1.1 trillion yuan, an increase of 1097.1 billion yuan, an increase of 17.54% year -on -year increased by 17.54%. Essence
-For more industry research and analysis, please refer to the "China Catering Industry Development Prospects and Investment Forecast Analysis Report"