5 thoughts on “How do I write a copy of the WeChat platform to read it?”
Marvin
As a 5 -year -old new media operating driver, I have operated many platforms. Of course, the WeChat public platform is the longest operation. Below, I will share my 5 -year WeChat public platform copywriting tips to everyone and exchange discussions. The first, the user is your gold master, you have to understand the gold master. Li Ning, in the past 20 years, the boss of domestic sports brands, due to the brand transformation of 2010, has caused serious consumer loss. It changed the slogan "Everything is possible" in the past ten years to "Make The Change". This they actually want to move closer to "Adi" and "Nike", positioning as high -end sports brands, mainly occupying domestic first -tier cities and overseas markets. However, it does not consider its own core consumer group is the domestic second- and third -tier markets and people aged 30-40. So such a toss, Anta seized the market. In addition, Xiaomi's previous positioning was "born for a fever", which has received many fans of loyal fans. This Slogan lasted for a long time. Until the Xiaomi product was updated, the highlights of the dimensions of the product gradually became more. Everyone pays attention to the mobile phone camera function, and Xiaomi will produce a "photo black technology" product. Secondly, don't talk about it, talk about people -grasp the key 1, multi -sensory impact. Excellent copywriting is the kind of memory point, which is the kind of content that can produce rich association after reading. With a lot of adjectives that are complicated and high -end to explain a product, it is better to use a few non -modified words to completely direct the selling point of the product. For example, Nongfu Spring, emphasizing that he has been filter, high -quality water, and safety inspection, which describes a very complicated thing. Nongfu Spring directly replaced all trivial and complex narratives with "a little sweet". 2. Don't talk too much nonsense. This talk, the formal content of the flowers falling in the sky, one, one, one, two. This is an advertisement I took in the elevator. The entire content of the content is expressed with "fast", "live", "low", and "more", which is very violent. 3. Find the empathy of users and resonate. 1. Say what others dare not say: What you said what they dare not say; b. You encourage them to overcome the psychological obstacles; c. 2. You encourage them to overcome psychological obstacles Dofen's advertisement: "You are more beautiful than expected". Doffen may be the most insightful women in the world. It found the American criminal portrait artist Gil Zamora. In a state of not seeing each other, find 7 women to describe their appearance, draw portrait A according to description, and find 7 strangers. Women draw portrait B. 3, resonance, evoke emotional needs In the method of hints, showing that the product is the most worthy of you. The information of people can't help but come. You are beautiful. (Nature Hall) Pouch Picooc: Life starts from Youpin arrogance: Porsche's copy: Most people know, a few people know. Ilads: Classification of tuition classes: Let your children become children's children Angry: sunscreen: I like self -black, but hate not to be tanned. laziness: weight loss pills: one capsule is equal to 1000 meters greedy: whitening supplies: three effects one, one bottle of three bottles greedy food: toothpaste When you get to your mouth, you ca n’t eat This Lust: Car: A comfortable seat, easier to push the other party . The content should be readable and interesting. 1, interesting is actually very simple. The is interesting, Lao Jin, who is interacting with the interaction, said in a public class of the steamed buns business school, "Why do I always emphasize interesting? Because we are all in the dissemination, or To do marketing, either invest, it is estimated that there are still some small advertisements, but no matter what you do, everything you do is to deal with people. Whether you are a writer or poet, or selling sugar gourds, you must communicate with others. The most important thing to communicate with people is interesting. " , every time, Durex and hot spots of Weibo can always break all the circle of friends. The two big knives, one is fast, and the other is interesting ~ 2, is not serious. The public account and Caitou, in addition to sharing the content of the time and disadvantages of the needle, and the sweetness and bitterness in life. It can be said that this public account is a serious nonsense. In addition, Kai Caitou was famous for scolding people with comments.
WeChat has become a very important part of people's daily life unknowingly. Many people are the same now. The first thing to wake up every morning is not to kiss the partner around them. Various public accounts of life also appear in everyone's eyes, and why do you pay attention to these public accounts? So how do I write a copy on the WeChat platform to read it? As a public account operator, the following suggestions are given: WeChat faces such a huge user group, and various businesses have also taken attention from Weibo marketing to WeChat marketing one after another. Use WeChat to promote your products. , as a editor, if you want to attract more people to read their own articles, then you must attract the attention of the reader and satisfy your desire. For example, in the process of writing a social copywriting, it is interesting to make readers feel interesting. In fact, it meets the reader's desire for new knowledge, and sharing and forwarding your copywriting meets the reader's wishes and share his wishes. The second, your article must be able to satisfy the reader's knowledge and be practical and practical. If your copywriting is very practical, you can make readers feel that this can be shared, then the reader will spontaneously help you spread and share. Because your article can make people learn and make people see. Especially in this era of dry goods, you don't have any ability to resist electrical skills. Others don't want to read it, let alone turn it. The power of the three copywriting comes from thinking and point of view. You must have a distinctive attitude and independent way of thinking. Don't always be people, there is no innovation. In the end you must have your own creative theme, even if you write the most mainstream topic now, but you must also add your theme uniquely. It hope to help you.
First of all, you need to seize the theme of this article you want to write? In fact, copywriting, in a broad sense, refers to the collection of all expression except an image in an advertisement. In a narrow sense, the text part of the advertisement is required. Generally speaking, graphic advertising copy includes title, text, attached text, and slogans. Film and television advertising and radio advertising documents include all texts, sounds, scenes and other text parts that appear.
First, the user is your gold master, you have to understand the gold master. Li Ning, in the past 20 years, the boss of domestic sports brands, due to the brand transformation of 2010, has caused serious consumer loss. It changed the slogan "Everything is possible" in the past ten years to "Make The Change". This they actually want to move closer to "Adi" and "Nike", positioning as high -end sports brands, mainly occupying domestic first -tier cities and overseas markets. However, it does not consider its own core consumer group is the domestic second- and third -tier markets and people aged 30-40. So such a toss, Anta seized the market. In addition, Xiaomi's previous positioning was "born for a fever", which has received many fans of loyal fans. This Slogan lasted for a long time. Until the Xiaomi product was updated, the highlights of the dimensions of the product gradually became more. Everyone pays attention to the mobile phone camera function, and Xiaomi will produce a "photo black technology" product.
The second, don't talk about it, speak people -grasp the key 1, multi -sensory impact. Excellent copywriting is the kind of memory point, which is the kind of content that can produce rich association after reading. With a lot of adjectives that are complicated and high -end to explain a product, it is better to use a few non -modified words to completely direct the selling point of the product. For example, Nongfu Spring, emphasizing that he has been filter, high -quality water, and safety inspection, which describes a very complicated thing. Nongfu Spring directly replaced all trivial and complex narratives with "a little sweet". 2. Don't talk too much nonsense. This talk, the formal content of the flowers falling in the sky, one, one, one, two. This is an advertisement I took in the elevator. The entire content of the content is expressed with "fast", "live", "low", and "more", which is very violent.
3. Find the empathy of users and resonate.
1. Say what others dare not say: The words you dare not say; b. You encourage them to overcome the psychological obstacles; c.
2. You encourage them to overcome the psychological obstacles Dofen's advertisement: "You are more beautiful than imagined". Doffen may be the most insightful women in the world. It found the American criminal portrait artist Gil Zamora. In a state of not seeing each other, find 7 women to describe their appearance, draw portrait A according to description, and find 7 strangers. Women draw portrait B.
3, resonance, evoke emotional needs through the hinting method, showing that the product is the most matching you. The information of people can't help but come.
You are beautiful. (Nature Hall) The Picooc: Life starts from Youpin arrogance: Porsche's copy: Most people know, a few people know. Ilads: Classification of tuition classes: Let your children become children's children Angry: sunscreen: I like self -black, but hate not to be tanned. laziness: weight loss pills: one capsule is equal to 1000 meters greedy: whitening supplies: three effects one, one bottle of three bottles greedy food: toothpaste When you get to your mouth, you ca n’t eat Lust: Car: A comfortable seat, easier to push the other party
. The content should be readable and interesting.
1, interesting is actually very simple. The is interesting, Lao Jin, who is interacting with the interaction, said in a public class of the steamed buns business school, "Why do I have always emphasized interesting? Because everyone here is either disseminated, or To do marketing, either invest, it is estimated that there are still some small advertisements, but no matter what you do, you have dealt with people, whether you are a writer or poet, or selling sugar gourds, you must communicate with others, you have to communicate with others. The most important thing to communicate with people is interesting. " , every time, Durex and hot spots of Weibo can always break all the circle of friends. The two big knives, one is fast, and the other is interesting ~
2, which is not serious. The public account and Caitou, in addition to sharing the content of the time and disadvantages of the needle, and the sweetness and bitterness in life. It can be said that this public account is a serious nonsense. In addition, Kai Caitou was famous for scolding people with comments.
As a 5 -year -old new media operating driver, I have operated many platforms. Of course, the WeChat public platform is the longest operation. Below, I will share my 5 -year WeChat public platform copywriting tips to everyone and exchange discussions.
The first, the user is your gold master, you have to understand the gold master.
Li Ning, in the past 20 years, the boss of domestic sports brands, due to the brand transformation of 2010, has caused serious consumer loss. It changed the slogan "Everything is possible" in the past ten years to "Make The Change".
This they actually want to move closer to "Adi" and "Nike", positioning as high -end sports brands, mainly occupying domestic first -tier cities and overseas markets. However, it does not consider its own core consumer group is the domestic second- and third -tier markets and people aged 30-40. So such a toss, Anta seized the market.
In addition, Xiaomi's previous positioning was "born for a fever", which has received many fans of loyal fans. This Slogan lasted for a long time. Until the Xiaomi product was updated, the highlights of the dimensions of the product gradually became more. Everyone pays attention to the mobile phone camera function, and Xiaomi will produce a "photo black technology" product.
Secondly, don't talk about it, talk about people -grasp the key
1, multi -sensory impact.
Excellent copywriting is the kind of memory point, which is the kind of content that can produce rich association after reading. With a lot of adjectives that are complicated and high -end to explain a product, it is better to use a few non -modified words to completely direct the selling point of the product. For example, Nongfu Spring, emphasizing that he has been filter, high -quality water, and safety inspection, which describes a very complicated thing. Nongfu Spring directly replaced all trivial and complex narratives with "a little sweet".
2. Don't talk too much nonsense.
This talk, the formal content of the flowers falling in the sky, one, one, one, two. This is an advertisement I took in the elevator. The entire content of the content is expressed with "fast", "live", "low", and "more", which is very violent.
3. Find the empathy of users and resonate.
1. Say what others dare not say:
What you said what they dare not say; b. You encourage them to overcome the psychological obstacles; c.
2. You encourage them to overcome psychological obstacles
Dofen's advertisement: "You are more beautiful than expected". Doffen may be the most insightful women in the world. It found the American criminal portrait artist Gil Zamora. In a state of not seeing each other, find 7 women to describe their appearance, draw portrait A according to description, and find 7 strangers. Women draw portrait B.
3, resonance, evoke emotional needs
In the method of hints, showing that the product is the most worthy of you. The information of people can't help but come.
You are beautiful. (Nature Hall)
Pouch Picooc: Life starts from Youpin
arrogance: Porsche's copy: Most people know, a few people know.
Ilads: Classification of tuition classes: Let your children become children's children
Angry: sunscreen: I like self -black, but hate not to be tanned.
laziness: weight loss pills: one capsule is equal to 1000 meters
greedy: whitening supplies: three effects one, one bottle of three bottles
greedy food: toothpaste When you get to your mouth, you ca n’t eat
This Lust: Car: A comfortable seat, easier to push the other party
. The content should be readable and interesting.
1, interesting is actually very simple.
The is interesting, Lao Jin, who is interacting with the interaction, said in a public class of the steamed buns business school, "Why do I always emphasize interesting? Because we are all in the dissemination, or To do marketing, either invest, it is estimated that there are still some small advertisements, but no matter what you do, everything you do is to deal with people. Whether you are a writer or poet, or selling sugar gourds, you must communicate with others. The most important thing to communicate with people is interesting. "
, every time, Durex and hot spots of Weibo can always break all the circle of friends. The two big knives, one is fast, and the other is interesting ~
2, is not serious.
The public account and Caitou, in addition to sharing the content of the time and disadvantages of the needle, and the sweetness and bitterness in life. It can be said that this public account is a serious nonsense. In addition, Kai Caitou was famous for scolding people with comments.
WeChat has become a very important part of people's daily life unknowingly. Many people are the same now. The first thing to wake up every morning is not to kiss the partner around them. Various public accounts of life also appear in everyone's eyes, and why do you pay attention to these public accounts? So how do I write a copy on the WeChat platform to read it? As a public account operator, the following suggestions are given:
WeChat faces such a huge user group, and various businesses have also taken attention from Weibo marketing to WeChat marketing one after another. Use WeChat to promote your products.
, as a editor, if you want to attract more people to read their own articles, then you must attract the attention of the reader and satisfy your desire. For example, in the process of writing a social copywriting, it is interesting to make readers feel interesting. In fact, it meets the reader's desire for new knowledge, and sharing and forwarding your copywriting meets the reader's wishes and share his wishes.
The second, your article must be able to satisfy the reader's knowledge and be practical and practical. If your copywriting is very practical, you can make readers feel that this can be shared, then the reader will spontaneously help you spread and share. Because your article can make people learn and make people see. Especially in this era of dry goods, you don't have any ability to resist electrical skills. Others don't want to read it, let alone turn it.
The power of the three copywriting comes from thinking and point of view. You must have a distinctive attitude and independent way of thinking. Don't always be people, there is no innovation.
In the end you must have your own creative theme, even if you write the most mainstream topic now, but you must also add your theme uniquely.
It hope to help you.
First of all, you need to seize the theme of this article you want to write? In fact, copywriting, in a broad sense, refers to the collection of all expression except an image in an advertisement. In a narrow sense, the text part of the advertisement is required. Generally speaking, graphic advertising copy includes title, text, attached text, and slogans. Film and television advertising and radio advertising documents include all texts, sounds, scenes and other text parts that appear.
It is to have an attractive title, the pain points of others, and what are the solutions for other people's problems.
First, the user is your gold master, you have to understand the gold master.
Li Ning, in the past 20 years, the boss of domestic sports brands, due to the brand transformation of 2010, has caused serious consumer loss. It changed the slogan "Everything is possible" in the past ten years to "Make The Change".
This they actually want to move closer to "Adi" and "Nike", positioning as high -end sports brands, mainly occupying domestic first -tier cities and overseas markets. However, it does not consider its own core consumer group is the domestic second- and third -tier markets and people aged 30-40. So such a toss, Anta seized the market.
In addition, Xiaomi's previous positioning was "born for a fever", which has received many fans of loyal fans. This Slogan lasted for a long time. Until the Xiaomi product was updated, the highlights of the dimensions of the product gradually became more. Everyone pays attention to the mobile phone camera function, and Xiaomi will produce a "photo black technology" product.
The second, don't talk about it, speak people -grasp the key
1, multi -sensory impact.
Excellent copywriting is the kind of memory point, which is the kind of content that can produce rich association after reading. With a lot of adjectives that are complicated and high -end to explain a product, it is better to use a few non -modified words to completely direct the selling point of the product. For example, Nongfu Spring, emphasizing that he has been filter, high -quality water, and safety inspection, which describes a very complicated thing. Nongfu Spring directly replaced all trivial and complex narratives with "a little sweet".
2. Don't talk too much nonsense.
This talk, the formal content of the flowers falling in the sky, one, one, one, two. This is an advertisement I took in the elevator. The entire content of the content is expressed with "fast", "live", "low", and "more", which is very violent.
3. Find the empathy of users and resonate.
1. Say what others dare not say:
The words you dare not say; b. You encourage them to overcome the psychological obstacles; c.
2. You encourage them to overcome the psychological obstacles
Dofen's advertisement: "You are more beautiful than imagined". Doffen may be the most insightful women in the world. It found the American criminal portrait artist Gil Zamora. In a state of not seeing each other, find 7 women to describe their appearance, draw portrait A according to description, and find 7 strangers. Women draw portrait B.
3, resonance, evoke emotional needs
through the hinting method, showing that the product is the most matching you. The information of people can't help but come.
You are beautiful. (Nature Hall)
The Picooc: Life starts from Youpin
arrogance: Porsche's copy: Most people know, a few people know.
Ilads: Classification of tuition classes: Let your children become children's children
Angry: sunscreen: I like self -black, but hate not to be tanned.
laziness: weight loss pills: one capsule is equal to 1000 meters
greedy: whitening supplies: three effects one, one bottle of three bottles
greedy food: toothpaste When you get to your mouth, you ca n’t eat
Lust: Car: A comfortable seat, easier to push the other party
. The content should be readable and interesting.
1, interesting is actually very simple.
The is interesting, Lao Jin, who is interacting with the interaction, said in a public class of the steamed buns business school, "Why do I have always emphasized interesting? Because everyone here is either disseminated, or To do marketing, either invest, it is estimated that there are still some small advertisements, but no matter what you do, you have dealt with people, whether you are a writer or poet, or selling sugar gourds, you must communicate with others, you have to communicate with others. The most important thing to communicate with people is interesting. "
, every time, Durex and hot spots of Weibo can always break all the circle of friends. The two big knives, one is fast, and the other is interesting ~
2, which is not serious.
The public account and Caitou, in addition to sharing the content of the time and disadvantages of the needle, and the sweetness and bitterness in life. It can be said that this public account is a serious nonsense. In addition, Kai Caitou was famous for scolding people with comments.