1 thought on “What are the forms of financial marketing combined distribution channel strategies?”
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The portfolio distribution channel refers to the combination of financial institutions with its distribution strategy, other three other strategic product strategies, pricing strategies, and promotional strategies in 4PS, and comprehensively consider formulating a distribution strategy to promote the sales of financial products. This strategy is mainly divided into three forms: ① The strategy of combining distribution strategies and financial product development strategies, that is, financial institutions choose the distribution strategy according to the characteristics of financial products; Strategic principles Select the distribution strategy; ③ the combination of distribution strategies and financial product promotion strategies, that is, financial institutions increase various promotions, and promote the sales of financial products by increasing advertising input or assisting intermediary propaganda.
The portfolio distribution channel refers to the combination of financial institutions with its distribution strategy, other three other strategic product strategies, pricing strategies, and promotional strategies in 4PS, and comprehensively consider formulating a distribution strategy to promote the sales of financial products. This strategy is mainly divided into three forms: ① The strategy of combining distribution strategies and financial product development strategies, that is, financial institutions choose the distribution strategy according to the characteristics of financial products; Strategic principles Select the distribution strategy; ③ the combination of distribution strategies and financial product promotion strategies, that is, financial institutions increase various promotions, and promote the sales of financial products by increasing advertising input or assisting intermediary propaganda.