1 thought on “The meaning of diamond scores and sales?”
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Jewelry sales skills: When you do not understand the needs of customers, 4C cannot be talked about, otherwise it will fall into the pits you dug ...
Jewelry sales case: Student 19112
to listen to the professional knowledge of diamonds in the 8th lesson today. This lesson mainly explains the use of diamond 4C. Is when we explain 4C to customers, the real purpose is to understand customer needs. In this process, indirect questions can be used to understand the customer's requirements for diamond quality, budget scope, requirements for style, and so on. When you do n’t know the needs of customers, 4C cannot be discussed, otherwise it will fall into the pit you dug. Just like some colleagues often tell customers that the color is good to choose F-G, and the transparency of VS is selected, and then the customer is super budget. The correct explanation method is that should be introduced from a neutral perspective. For the time being, it should not recommend which level is good. Instead, testing the customer needs information first. The budget budget according to the needs of customers, and the requirements of quality, combined with the characteristics of the shop's goods, talk about the benefits of the customer. The explanation process must always be in a dominant position and guide customers, rather than being carried by customers. 4c Diagram: Is about the 4C level of diamonds, mainly size, color, clarity and cutting. 1, the size of the diamond, mainly depends on how much you want to spend this diamond? (Question, understand the budget) Because the diamond size is different, the price is different. The larger the diamond, the higher the price. If the budget is not so much, you can choose 25-30 points, and the cost performance is higher. But if the budget is higher, you can look at more than 50 points. Therefore, the size of the diamond is mainly based on your budget. 2, the color of the diamond, the D color is the best, the more the color is slightly yellow, the color is not particularly white. But by the level of I-J color, the price is the highest. This customers will also choose I-J, and take the real thing for you for a while. 3, clarity. What is this clarity, it is like a pot of water, which is not put in it, it looks clear. The top diamond is flawless, but the price is too expensive, and it is not practical if we wear it. Therefore, the understanding customers will choose this SI level, which is cost -effective. Because the diamond itself is a product of nature, it is normal to have slight flaws. And these flaws are very small, and can only be detected under 10 times. Igly that you choose the level of SI, it is almost the same, you will take the real thing to show you (this one will be based on the clarity of your home) 4, cut. The better the diamond is cut, the more the firecolors shine. Just like these diamonds at our counter, cutting is better, and you can directly see the shining fire. These four aspects are measuring the quality of a diamond. Next, I will show you the real thing, so that you are more intuitive. Note: The introductory process should be used in the simplest words, without various professional words, but also combined with the characteristics of the goods in their own stores to make a counterpart introduction. The purpose of obtaining customer needs, do a good job of paving the front, and the basis for the latter main promotion.
Summary:
Thinking a question: The customer request to bring GIA certificate, what do you do? I am Robin, focusing on jewelry sales and management training. My original work, the first public account [Robin selling diamonds], was prohibited from reprinting without authorization. I have joined the "Rights Protection Knight" () copyright protection plan. If you have issues related to jewelry sales skills or management, please pay attention.
Jewelry sales skills: When you do not understand the needs of customers, 4C cannot be talked about, otherwise it will fall into the pits you dug ...
Jewelry sales case: Student 19112
to listen to the professional knowledge of diamonds in the 8th lesson today. This lesson mainly explains the use of diamond 4C.
Is when we explain 4C to customers, the real purpose is to understand customer needs. In this process, indirect questions can be used to understand the customer's requirements for diamond quality, budget scope, requirements for style, and so on.
When you do n’t know the needs of customers, 4C cannot be discussed, otherwise it will fall into the pit you dug. Just like some colleagues often tell customers that the color is good to choose F-G, and the transparency of VS is selected, and then the customer is super budget.
The correct explanation method is that
should be introduced from a neutral perspective. For the time being, it should not recommend which level is good. Instead, testing the customer needs information first.
The budget budget according to the needs of customers, and the requirements of quality, combined with the characteristics of the shop's goods, talk about the benefits of the customer.
The explanation process must always be in a dominant position and guide customers, rather than being carried by customers.
4c Diagram:
Is about the 4C level of diamonds, mainly size, color, clarity and cutting.
1, the size of the diamond, mainly depends on how much you want to spend this diamond? (Question, understand the budget) Because the diamond size is different, the price is different.
The larger the diamond, the higher the price. If the budget is not so much, you can choose 25-30 points, and the cost performance is higher. But if the budget is higher, you can look at more than 50 points.
Therefore, the size of the diamond is mainly based on your budget.
2, the color of the diamond, the D color is the best, the more the color is slightly yellow, the color is not particularly white. But by the level of I-J color, the price is the highest.
This customers will also choose I-J, and take the real thing for you for a while.
3, clarity. What is this clarity, it is like a pot of water, which is not put in it, it looks clear. The top diamond is flawless, but the price is too expensive, and it is not practical if we wear it.
Therefore, the understanding customers will choose this SI level, which is cost -effective.
Because the diamond itself is a product of nature, it is normal to have slight flaws. And these flaws are very small, and can only be detected under 10 times.
Igly that you choose the level of SI, it is almost the same, you will take the real thing to show you (this one will be based on the clarity of your home)
4, cut. The better the diamond is cut, the more the firecolors shine. Just like these diamonds at our counter, cutting is better, and you can directly see the shining fire.
These four aspects are measuring the quality of a diamond. Next, I will show you the real thing, so that you are more intuitive.
Note:
The introductory process should be used in the simplest words, without various professional words, but also combined with the characteristics of the goods in their own stores to make a counterpart introduction.
The purpose of obtaining customer needs, do a good job of paving the front, and the basis for the latter main promotion.
Summary:
Thinking a question:
The customer request to bring GIA certificate, what do you do?
I am Robin, focusing on jewelry sales and management training. My original work, the first public account [Robin selling diamonds], was prohibited from reprinting without authorization. I have joined the "Rights Protection Knight" () copyright protection plan.
If you have issues related to jewelry sales skills or management, please pay attention.