Virtual idols have continued to rise. Who is responsible for virtual idol endorsement products?

4 thoughts on “Virtual idols have continued to rise. Who is responsible for virtual idol endorsement products?”

  1. Product problems need to be jointly responsible for the three parties, which are sales platforms, sellers and manufacturers.
    Hi everyone, I am Qiao Nan. The phenomenon of virtual idols is actually just a form of e -commerce with goods. If you want to evaluate the quality of the product and after -sales details, it is still with the traditional e -commerce commerce commerce commerce companies. It is a form and must be responsible for the three above. The reason why this is because of the overall sales supply chain, the core quality responsibility part has not changed.
    1. The platform has the supervision responsibility that cannot be taken off.
    For consumers, they all have their own consumption habits. No matter which e -commerce platform is selected, the most basic consumption core is trust. These consumption trust is based on the supervision responsibility of the cargo platform. The dispute is ultimately solved through the intervention of the platform. Therefore, the platform is the first responsibility of the platform based on the supervision and coordination responsibility of the platform. This situation is not unfamiliar. Many times the rapid refund of some shopping platforms is this process. The amount of a rapid refund is paid by the platform first.
    2. No matter which platform is sold, the seller's legal responsibility cannot be avoided.
    The reason why a product can be promoted and sold is the biggest factor in the sales of sellers and pushing hands. These distributed sellers are the biggest factor that pushes the product to our consumers. For sellers, since to enjoy the profits brought by product sales, it is necessary to bear the corresponding legal liability. If in the purchase and sales link, it does not meet the relevant regulations of my country. Responsibility must not escape.
    3. The source of product production is the manufacturer. Once the quality problem occurs, the manufacturer is the ultimate responsibility.
    The existing sales systems are based on the supply chain, so the ownership of product problems is eventually the responsibility of the manufacturer. After all, the product is created by the manufacturer. Fall at the level of the manufacturer.
    The conclusion: In summary, whether it is virtual live broadcast or a live broadcast, the quality problem of the product must be jointly borne by multiple parties.

  2. The problem of virtual idol endorsement products requires the operator of the virtual idol to take responsibility, because although the virtual idol is virtual, it is also an offline team and a company to operate it. Therefore Can find the responsible person.

  3. Because the virtual anchor itself does not have legal personality, in many cases, the legal responsibility cannot be borne by the virtual anchor, but the operator behind it is borne. If the operating subject adopts an outsourcing anchor method, the technical service company may also bear certain legal responsibilities.

  4. Those who are responsible for virtual idols should be responsible. Virtual idols also have management companies, and they are also selected and managed by their companies.